VP - Strategy / Business Development

Summary

Kevin MacKinnon
Blends an entrepreneurial attitude, strong deal making skills and a sense for high potential opportunities, thereby creating solutions to address customer and market needs, increasing sales, broadening the client base and expanding market share for diverse employers and clients. Implements aggressive business development programs and develops top-performing sales teams that exceed expectations, creating new revenue opportunities and producing sharp year-over-year sales growth.

Builds and grows organizations by developing strong client/partner relationships, creating compelling business cases, cultivating new products and maximizing competitive advantage. Whether adapting companies to rapidly changing market conditions, turning around an underperforming territory or making a profitable one even better, contributes immediately by:

? Meeting aggressive sales goals while fostering long-term client relationships
? Defining and implementing winning strategies to drive growth and profitability
? Understanding markets, customers and competition and responding accordingly
? Aligning products and solutions with customer expectations to deliver value
? Incorporating energy efficiency and sustainability goals into strategy and all operations

Hard-working, dedicated people person who achieves buy-in from disparate groups, creating common vision and consensus. Connects capability, potential and realistic execution of strategy.

career history

  1. -
    Business Development Manager - USA/Mexico, Roxul Inc. (subsidiary of Rockwool International A/S)

    Recruited to establish major international organization as market leader in US and Mexico. Assembled effective sales and technical staff and network that became affiliated with prominent A&E, EPC, trade and other industry organizations. Represented company/brand at national levels. Held P&L accountability. Company is now major leader in North America.

  2. -
    VP, Business Development - North America, Manson Insulation Corp.

    Recruited to refresh US company. Major change in competitive landscape required objective appraisal of company's position in marketplace. Resulted in a dramatic shift in strategy that yielded a positive outcome for the company. Directed Market Assessment and Strategy. Served as Face of the Company/Brand. Held P&L responsibility.

  3. -
    Vice President, Business Development, Industrial Insulation Group, LLC

    Consolidated manufacturer of industrial and commercial insulation products.

    Recruited to turn around sales, marketing and technology in concert with production priorities for consolidated business. Held full P&L accountability. Authored several trademarks and co-authored two new product patents. Oversaw export development. Achieved dramatic results quickly.

  4. -
    President, Infrastructure Solutions, Propex Operating Company

    Distressed matrix organization owned by Private Equity firm, Wayzata partners.

    Hired to guide the largest of three divisions in a private equity owned mature matrix organization. Overhauled strategic plan. Rehabilitated marketing, sales and technical departments and re-aligned them with other departments (finance, production). Imposed organizational and financial discipline within the division. Supported the other two divisions.

  5. -
    Senior Vice President, Sales and Marketing, Sto Corp.

    Americas division of a respected German global architectural products company.

    Strategy; Planning; Organization. P&L responsibility. Change leader. Empowered technical and creative talents of staff so they/company could thrive. Interfaced with major accounts. Led product development/innovation: Sr. manager on Innovation Committee; interacted with outside venture firm and government agencies. Nurtured and burnished Sto brand.

  6. -
    Principal, AFJ Consultants, LLC

    Assist in strategic development and new/improved product introductions to the built environment. Collaborate with partners to provide access to new/varied markets. Develop alternative go-to-market possibilities. Interact with companies regarding energy efficiency initiatives (construction materials; transportation). Follow ‘Constructech’ trends.

Skills

  • presentations
  • Technical Sales
  • Consultative Sales
  • P&L
  • export
  • roi
  • b2b
  • mentor
  • Strategic Planning
  • TURNAROUNDS
  • Startups
  • Growth Strategies
  • marketing
  • sales

Experience Highlights

  • Penetrated US/Mexico markets. Established permanent positive profile that company still builds on.
  • Laid groundwork for re-launch of key Manson brands.
  • Drove critical acquisition complementing production capabilities / providing competitive advantage.
  • Revived plant operation and sales, dramatically increasing revenues and profitability by year three.
  • Identified major threat due to favorable import trade terms. Reversed trend. Clawed back sharee.
  • Orchestrated organizational changes, boosted culture/brand and drove positive sales/profitability.

Education

  • B.A., Economics and Political Science,
    University of Toronto, Ontario, Canada (Honors)